National Entrepreneurs Create Swimwear Lines Inspired By Travel
Look what a beautiful thing … It’s no longer just tiny little yellow bikinis that wander around the national beaches. There is a wave of Portuguese brands invading the coast. And these golden-haired girls would certainly love Tom Jobim. And it was not the hostess uniform of the Portuguese airline TAP (where she worked for a decade) and Erica Bettencourt always wore a bikini. Since the fifteen years of surfing, after the first steps in bodyboarding, the hobby has become an addiction and has taken her to more exotic destinations in search of perfect waves.
He ventured into some, such as Bali, Costa Rica and Ecuador. “Waves like Nazaré, for example, are not consistent and are not for everyone,” he says. From the travels he brought inspiration to the creation of his swimwear brand, Bohemian. “In these places, the bikini and the bathing suit are the everyday clothes, whether to be on the beach or to go to work. It’s natural. There was a bet on the details of the pieces, on the originality, something that in Portugal had not yet happened, “he explains.
That’s how he used the graphic design course and adapted it to beach fashion. He innovated, above all, with the use of neoprene (the same material as surfing suits) in comfortable bikinis with curves. In its collection for the summer of 2014, the Bohemian spirit is wearing lace and the “Colors of the World”, which give the collection its name. The entrepreneur Érica Bettencourt was not, however, the only one to notice this gap in the summer wardrobe.
This was the starting point of her friends, Mariana Delgado, 29, and 28-year-old Rita Soares, architects of formation who, two years earlier, during a vacation in Floripa, the idyllic city of Santa Catarina State, decided to transform their passion for the beach into a lasting love. They had faith, they believed, they set to work and they idealized the Cantê Lx, which means, God willing. And it was in this spirit that they matured the idea and, in 2011, presented the first collection. “We sell everything,” they remember. It was a good augury.
The following year, they left the architecture to embrace the project full time. This year they set out on a quest for “Endless Summer”, which set the tone for their proposals, ideal for hot days that go leisurely through the night with a single premise, to be fashionable. Their bikinis, trunks and bathing suits explore curves of the female body, pieces of limited editions, where fabrics are superimposed with patterns created by them, stand out plaids and frills and promise to leave their mark on national production.
Brands on the body is what Ana Filipa Moura wants to avoid with her creations of the brand Quiqui, so it made the cai-cai the key piece. “My proposals are for self-assured women, who like to enjoy summer with friends and travel,” he says. It follows the trends, does not neglect the quality of the raw materials and seeks the perfect fitting to the silhouette of the Portuguese woman. And also the smaller ones, with proposals for children who have mothers as a model.
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